BEAUTY IS OUR PASSION
At Yellow Fairies, beauty goes beyond aesthetics, it’s about purpose, performance, and integrity. Founded in 2020 by women who believe in conscious care, we curate exceptional clean beauty brands for salons, spas, and retailers across the region. From high-performance haircare to mindful skincare and wellness, our portfolio brings together products that are ethically made, sustainably sourced, and professionally trusted. We partner with businesses through education, support, and marketing tools that drive real growth because when beauty is your passion, only the best will do.
Welcome to Yellow Fairies - Where beauty is our passion
When I founded Yellow Fairies in 2020, my goal was simple: to bring meaningful, clean, and effective beauty brands to the Middle East. As a proudly female-owned business, our mission has always been to curate products that not only perform, but also align with our values of sustainability, transparency, and care for both our retail partners and many beauty professionals.
At Yellow Fairies, we don’t just house beauty brands — we champion them. Every brand we house is chosen with purpose, born from a real need, selected with intention, our portfolio meets high standards of effectiveness and environmental responsibility.
From retail shelves, salon backbars and to beauty bars, we partner closely with all our spas, salons, and retail partners to deliver sought-after products that elevate every beauty experience, delivering outstanding results, while catering to a conscious consumer.
We offer personalized support and training to help our brands grow sustainably throughout the region; our team are dedicated to delivering an exceptional educational experience with customer satisfaction at the heart of everything we do.
We’re proud to bring the best in beauty to your doorstep. Thank you for being part of our journey we hope you enjoy our brands as much as we do.
Committed to Excellence
Committed to driving growth for our customers, the brands we carry and the company. We put the consumer at the center of everything we do and aim to surpass expectations.
Innovation
Striving to find solutions to help our customers by providing new products and services while improving wellness & selfcare benefits.
Honesty
Honesty is an integral part of our DNA we are committed to housing clean beauty brands our customers will trust us while working openly and transparently with our retail partners and consumers.